Brand kit

Fly the AIMS colors.

Everything you need to represent the series — logos, colors, and type. Grab an asset, copy a hex code, and keep the paddock looking sharp.

Logo evolution

Move between each direction to see how the AIMS identity has changed over time. Copy or download all variants as SVGs or PNGs.

Every logo ships with a transparent background. The colored preview panels here only exist so you can tell each finish and its colors apart.

Apex logo family

The angular A and red racing line form the latest full signature and compact standalone mark.

  • Full logo

    Full color

    The primary signature for headers, banners, and placements where the AIMS name should lead.

  • Logomark

    Full color

    The angular A and racing-line motif for avatars, icons, and compact standalone use.

Colors

Apex Red leads, Carbon grounds, and Grid Gold marks the podium. Pick a format, then click any swatch to copy it — or use its menu for a one-off format.

Copy format
  • Apex Red

    Primary — livery, CTAs, the mark

    #E10600
  • Carbon

    Backgrounds, wordmark on light

    #0B0B0C
  • Asphalt

    Surfaces, cards, secondary text

    #26262A
  • Silver

    Muted text, borders, captions

    #A1A1AA
  • Paddock White

    Light backgrounds, wordmark on dark

    #FAFAF9
  • Grid Gold

    Accent — podiums, highlights, flags

    #F5B301

Typography

Three typefaces do the work: display, body, and data. All three are free on Google Fonts.

Get all three

  • Instrument Sans

    Headings & display

    Lights out and away we go

    Semibold
    600
    Bold
    700
    Get Instrument Sans

  • Inter

    Body & UI

    Clean racing, real rivalries, one grid across every continent.

    Regular
    400
    Medium
    500
    Get Inter

  • Geist Mono

    Data, lap times & codes

    01:32.804 · +0.211 · #E10600

    Regular
    400
    Medium
    500
    Get Geist Mono